Why Banks Risk Data Chaos by Rushing Into AI for CRM
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Articles about how banks can use artificial intelligence, applications for AI in banking, advanced data analytics, automation and machine learning.
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
Microsoft's director of AI in world financial services shares his expertise on the transformative potential of generative AI in banking, from optimizing processes to enhancing customer experiences.
If your bank is adopting more and more AI tools, don't put off developing and using an institution-wide policy to control usage and risks.
While artificial intelligence offers excellent potential to help banks manage risk and compliance, McKinsey warns that it carries its own set of pitfalls.
Banks are moving beyond pilots and proof of concept efforts into all-in use of GenAI, says Zac Maufe, Google Cloud's banking specialist.
Bestselling author and futurist Jacob Morgan shares insights on the critical leadership skills and mindsets needed to navigate the complexities of the modern workplace.
GenAI is growing rapidly in adoption among banks. Laggards and holdouts can still catch up.
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
As banks charge ahead with GenAI, regulatory risk looms, thanks to slow agency rulemaking.
How can you optimize your landing pages for success? By harnessing AI-led solutions to deliver seamless, personalized user experiences.
PwC’s Industry Cloud for Banking applies our deep industry knowledge to your specific business needs
Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum. Will you be there? Don't get left behind.
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Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.
Many banks struggle to build a digital customer journey that streamlines leads from awareness to becoming customers. AI may be the key.
Fraud is on the rise — and new tools and strategies are likely to amplify it in 2024.
Kim Snyder, founder and CEO of KlariVis discusses a data analytics solution designed by bankers to help community financial institutions overcome data challenges and compete with mega-banks.
Account closures have left customers bewildered and angry. Here's how banks can do better.
The answer to that question is complicated, but some roles are likely to see big changes in the next few years.
Budgeting apps are highly popular, but Intuit's Mint could not make a business of it. Can banks and credit unions?
Banks have big plans for generative AI technology — and the chief AI officer role is becoming more of a reality.
Using AI to serve accountholders might seem like science fiction, but there's one talking with a bank's customers right now. Here's how United Bank in Georgia is improving efficiency and customer experience with AI.
IBM research explores the immense yet balanced potential of generative AI across innovating customer value, optimizing operations, and managing risks.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
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